Hologic is serving up aces for women’s health & equality in a landmark way by becoming the title sponsor of the Women’s Tennis Association Tour.
The alliance marks the first worldwide partnership for Hologic, the first sports partnership for Hologic, and the largest-ever international sponsor for the WTA Tour.
The WTA Tour is a leader in women’s professional sports that was founded on the principle of equal opportunity. It comprises more than 1,600 players, with tournaments on six continents and total audience reach of approximately 900 million people.
Quote from Steve MacMillan
“Hologic and the WTA come together with a collective purpose as pioneering advocates for women. We are proud to stand with the WTA in its commitment to the highest integrity and values. Ultimately, our partnership allows us to jointly raise the profile of women even higher and to share the importance of early detection and treatment with women across the world.”
The multi-year partnership includes Hologic functioning as the WTA’s official health partner and equality champion. The two organizations will jointly amplify the message that women’s health is foundational to the wellbeing of families, communities and societies. In collaboration with current WTA players and legends, Hologic will inspire women to make their health a greater priority through preventive care.
In a first for WTA athletes, those competing in the BNP Paribas Open had the opportunity to undergo an evaluation with Hologic’s Horizon® DXA system. The system provides detailed analysis of bone density and body composition by looking at multiple factors and segmented data on different parts of the body.
The DXA scan will be added to the robust health screenings that the WTA already provides for players, including evaluations with specialists across dermatology, cardiology, orthopedics, internal medicine, nutrition and hydration, and mental health. With support from Hologic, the WTA will now increase its frequency of preventive healthcare screenings to empower the organizations’ joint mission of championing women and making their health a top priority.
Kathleen Stroia, WTA SVP Performance Health, stated, “We are excited to welcome the Hologic team and its leading medical technology to the WTA’s players health and wellness experience. This is just the beginning of what we can achieve through this innovative partnership. Not only does this elevate the players’ immediate physical healthcare, but it also amplifies the greater mission we share for promoting healthy practices and preventive care, which positions us to globally champion women’s health.”
The Hologic-WTA collaboration also will come to life through WTA’s ACEing Cancer program. At all WTA tournaments throughout the season, Hologic will make contributions to WTA Charities’ ACEing Cancer program, an initiative designed to raise awareness and proceeds towards the fight against women’s cancers. WTA athletes and legends of the game will participate in various ACEing Cancer activities to help raise awareness of the need for early detection, diagnosis, and treatment. The public can join the cause as well. Learn more about ACEing Cancer.
Hologic and the WTA also will emphasize the significance of the annual Well Woman medical visit, a cornerstone of preventive care. To learn more about the Well Woman exam, go to ScreeningsForHer.com.
To learn more about Hologic's work as a champion for women’s wellbeing, explore two of our groundbreaking initiatives: the Hologic Global Women’s Health Index and Project Health Equality.